pixels without a purpose
design as decoration
reaching without research
Our lives are full of digital products, how will yours stand out?
No check-lists, no canned processes. Your problems are unique and so are the solutions.
Ethnographic User Research
Understanding who your product is for goes beyond understanding the market it lives in. Understanding how your product fits into their lives is what gives you an edge. From interviews to diary studies, understand the day to day lives of your customers to make the biggest impact.
Which are the most important touch-points in your product or service? How do you make sure you're really solving the problem and bringing delight to the users of your product? Highlighting and prioritizing the experience goals of your product along side your business goals makes it easier to execute against both.
Design and prototyping
Design thinking isn't much good without design doing. Exploring ideas quickly and itterating with user testing makes sure your ideas are refined against your goals and the users' needs so execution can be about executing and not pivoting.
Who is Not Just Pretty Pictures?
Tony spent the last fifteen years working for giant tech companies, advertising agencies, tech startups, and small businesses. Now he uses that experience to help client-partners create products and services that meet their businesses goals while delighting their customers and users.
Let's make something together
Are you ready to make something great?
New business inquries: tony [at] notjustprettypictures.com